Saturday, June 4, 2011

Spiral into a Viral

Twitter viral can be best described as that incessant flow of tweets in reaction to a particular event. The event can be anything but the reaction happens almost in a specified pattern. Firstly there should be a trigger which would initiate the viral. Next the influencers that is the people who can inspire large networks of people should be inspired themselves with the trigger. Once that happens the small pockets of action starts combining with each other.

The tweets are identified with the hash tags, that is the classifiers which sorts out the tweets from the ocean of randomness. Though in some cases hash tags are not needed as emotions are enough to classify the tweets from others. But that is an exception. Once the process rolls in, you have people talking about the same thing and information flow is at its height leaving aside of course the repetition, that is the retweets. Add to this the spam tweets which would just use the hash tags to promote something very different from what is being talked about. Further there would be opposition to the thought being propagated through the tweets. Nevertheless the criticism adds to the viral effect.

Now that the viral is on, there can be major turning points on Twitter which can cause an affect in the real world as well. The social behavior has a tendency to balloon out and float somewhere in the real world periphery but yes it has to pass the acid test there. It can burst like a bubble or change somethings out there. It all depends how relevant is the viral to the real world.

The downside of the whole viral process is that sometimes it gets wayward. The small issues have the chances of blown out of proportion. But at the same time the positive factors are there which prompts the companies and brands to wish for a viral for their products and services.

In conclusion it can be said, you cannot make the viral happen, it just happens on its own if there are the right ingredients like hard hitting information, controversy, amazing offer, anything which can capture the imagination of the people. The main feature is spontaneity and it cannot be planned or rehearsed. First a buzz or a noise should be there, if the momentum picks up it can spiral into a viral.

Saturday, May 21, 2011

Twitterology


Twitter is that enigma which you try to understand but you start loving it without knowing it better. Like that love which is blind and without judging the pros and cons you just dive in it. So what it takes to know the network you love. Some Twitter funda I tweeted some days back are here for you to check. You may like them or hate them but believe me Twitter is like that. Try knowing it that way.

Twitter funda number 1 - if u can keep it short and sweet, well and good or else get lost.

Twitter funda number 2-Never try to make friends, trying won't help, tweets would.

Twitter funda number 3-
your reply % should be 30% of your total tweets,if u confused this with chat go and do some brain exercise,it'll help.

Twitter funda number 4-no one is interested what you did last summer or last day,share if it's unique or else keep mum.

Twitter funda number 5
-U have to reinvent to make yourself fresh here,stale tweets n attitude won't take u anywhere .Keep surprising people.

Twitter funda number 6- Dahlings if u r a cool dude or hot gal,throw your tantrums somewhere else,not here.You need gray cells here nothing else.

Twitter funda number 8
-Try to laugh at yourself,don't make fun of others. You can be cornered out here.

Twitter funda number 9
- 140 char limit means u need to show your wit in that space. Twitlonger n SMS lingo strict no no.

Twitter funda number 10- try understanding Twitter you will understand Social Media.

Would like you all to add more to this, what do you think works with Twitter?

Saturday, May 7, 2011

Romance 2012: Semantic Web and Social Media

I somehow have this urge to connect Social Media with the Semantic web. For me their romance is bound to happen. Now who would wear the pants is the big question. How would a web which is intelligent, knows a lot would give in to a medium which connects so many things or will that be the other way round?

Will the Semantic Web turn into a Social Media consultant and kind of engulf Social Media. Or both will complete each other.

Think of a possibility where I post a question in a Social Media platform, "Which is the best restaurant for Chinese food in the town?" I get lot of responses, suggestions and even location maps to reach a place. Now I am flooded with suggestions.

How Semantic Web is going to help me differently than this. If it is going to tell me what I get from Social Media platform now, then why I would use it? Is it going to tell me, " Ok you want the names of the Chinese restaurants, why not also try out some Thai restaurants in the same locations?"

I mean my point is, I want to know how Semantic Web is going to be different from what my Social Network is?

Further why I would want to know from humans about a place rather than artificial intelligence, isn't it? Experts are of the view that what we say in the social networks will have less value than what semantic networks will say about us.

The debate will continue and the romance as well.Let's hope it is in 2012.